Year
2017
Client
Boijmans van Beuningen
Type
digital design
Friends
Lotte Meijer

The annoying Gary and the awesome balloon juggle in the good church!

Wait what did you just say?

Those sentences are part of something we’ve been working on. We created an interactive game for the surrealism exhibitions at Boijmans van Beuningen and Hamburger Kunsthalle to get in touch with your surrealist self.

We created an interactive game in which surreal sentences are collectively created based on a technique that was invented and used by the surrealist movement. The game can be played both online at the exhibition.

Challenge

Together with Lotte Meijer we were asked to create an interactive game for the surrealism exhibition ‘Cadavre Exquis’ at Museum Boijmans Van Beuningen and the Hamburger Kunsthalle. Because of its international character, the language based game needed English, Dutch and German language support. The marketing strategy called for the game to be introduced prior to the exhibition to encourage visitors to engage with surrealist movement and interact with the works of art on show. In the online version of the game, players could team up and play together or fly solo.

Solution

Inspired by the techniques and games the surrealists used to unleash creativity by inviting coincidence into play, we designed our game around the ‘cadavre exquis’ rules. A player writes down a word on paper and then passes it to the next player, forming an original and surprising sentence in every round.

In our version the player is asked questions about the works of art in the exhibition. ‘How would you feel if you were inside the artwork? What would you say to the elephant in the painting?’ It then creates a unique surrealistic sentence with the player’s answers. The questions stimulate the player or visitor of the exhibition to look at the works of art from a different perspective. This experience could show a lot of treasures that otherwise would have stayed hidden! We hoped to unleash a source of inspiration in the visitors’ unconsciousness, even if it’s just while playing the game.

Result

A multilingual interactive game about language, coincidence and art which was played at both exhibitions by many visitors, as well as online.

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Ask Sophia.