Cycling is all about setting new goals and being outside in nature.
The NTFU, the Dutch tour cycling association, is a brand with a lot of heritage. With over 60 years of experience it’s fair to say they are experts when it comes to cycling.
Fietssport.nl is the place where they share their knowledge and information. Find out everything about routes, trails, tours and interesting articles or find out which club to join!
When designing Fietssport and fietssport.nl it was our challenge to create a fresh, strong and outstanding brand without overlooking the knowledge and authority that NTFU has gained in the field of cycling.
The identity of Fietssport is a mix of playful and powerful elements, representing the brand and its payoff Grensverleggend Sportief (Groundbreaking Sporty). Cycling is all about setting new goals, being out in nature and of course, about the connection it brings to people. This is reflected in the use of form, font and colours. The plus stands for adding new routes, goals and challenges, but also for cycling together. The dot represents reaching the end of those routes, goals and challenges. Together these elements tell the story of what Fietssport is all about: challenging cyclists on all levels with inspiring routes, tours and articles.
With this identity we created the online platform, which we wanted to be both very functional and inspirational. Fietssport should feel like your personal cycle-assistant. It provides you with info on the best routes, tours, tips & tricks but also challenges you to step up your game with a next-level track.
We created a strong, recognisable brand that we translated into all kinds of different media.
The website we created gives people the possibility to find new routes around the area they want to cycle. They can easily fill in the location and distance and find the route. It also gives the biggest overview in the Netherlands of organised cycling trips (toertochten) and cycling clubs that people can join. To make it complete we also designed fietssport magazine and fietssport cycling gear to make people look cool on their bikes!