Over the years we have pitched many, many, many different and varied ideas. And we know firsthand how it feels to witness that nugget of inspiration you put so much energy into get crushed into oblivion. Our aim is to make sure this never happens again. To anyone. That’s why Jeroen decided to write a book about it.
Who is this book for?
First and foremost, this book is written with creatives, brand managers, and marketers in mind. Besides creating things (brand identities, products, services, experiences, spaces, etc.) the biggest part of our job is convincing others to make ideas actually happen.
But it’s also a good place to start for anyone who feels that they’re not always in control of their ideas, or finds it difficult to get support from others.
In this book you’ll learn how to get buy-in from others, and discover more about how to: