Wauw! A timeless logo for a brand that will never go out of style.
Classic leather bags for a lifetime. No volatile trends, no extra frills. Wauw & Lulu convinces with timeless elegance in a minimalistic style. This philosophy does not only produce gorgeous looking products but makes their bags a sustainable piece of garment.
The challenge? How to design an identity for something that already looks so strong in and of itself? Well, by applying the same approach: keeping things simple.
We chose to go with a strictly typographic logo. A classic design that is timeless, not trendy and clear, not illustrative. With a sharp edge to it that complements the minimalistic shapes of the bag collection. We wanted to achieve a perfect balance between the bag and the logo. Not one element grabbing your attention but a peaceful companionship between the two. Each bag has the logo embossed, perfectly sank into its smooth leather.
Alongside the logo we created a monogram, to be used on a variety of media such as packaging, tote-bags and store-signage. A simplified version of the logo, consisting just out of the initials. The images have been taken by Milou van Hoof and styled by Jip Bierings.
A timeless identity that perfectly underlines the philosophy of the contemporary Wauw & Lulu.