Year2015
ClientWauw & Lulu
TypeBrand design
FriendsMilou van Hoof

Wauw! A timeless logo for a brand that will never go out of style.

Classic leather bags for a lifetime. No volatile trends, no extra frills. Wauw & Lulu convinces with timeless elegance in a minimalistic style. This philosophy does not only produce gorgeous looking products but makes their bags a sustainable piece of garment.

The challenge? How to design an identity for something that already looks so strong in and of itself? Well, by applying the same approach: keeping things simple.

Solution 

We chose to go with a strictly typographic logo. A classic design that is timeless, not trendy and clear, not illustrative. With a sharp edge to it that complements the minimalistic shapes of the bag collection. We wanted to achieve a perfect balance between the bag and the logo. Not one element grabbing your attention but a peaceful companionship between the two. Each bag has the logo embossed, perfectly sank into its smooth leather. 

Alongside the logo we created a monogram, to be used on a variety of media such as packaging, tote-bags and store-signage. A simplified version of the logo, consisting just out of the initials. The images have been taken by Milou van Hoof and styled by Jip Bierings.

Result

A timeless identity that perfectly underlines the philosophy of the contemporary Wauw & Lulu.

You want to know more about this?

Just call Marten.

You want to know more about this?

Just ask Marten.

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