Year
2016
Client
Venture
Type
Product design
Friends
IFF

Memories are our greatest treasures that you want to relive sometimes.

We often try to capture specific moments in the hope that we will be able to relive them one day. With Revivre, you can capture these moments, using scent.

Challenge

Our olfactory receptors are able to pick up on very specific notes and connect the dots inside our brain, it’s kind of amazing. So we thought, what if we could reverse engineer this process and turn things around? First, choose a scent and second, capture a specific moment that you want to relive later:

“We often associate nostalgic moments with sight, but it is in the subtle encounters with smells that let us rewind time with mindful images.” Nhat Vo • Minimalissimo.

Contained within these ‘objets d’art’ are wholesome experiences that embrace sight, smell, and also memorial complexities.

Nhat Vo • Minimalissimo

Solution

We set out to create scents that one could consciously connect to an important moment. For that we chose three different emotional states: Playful, Intimate and Healing. For the creation of the scents we worked closely together with perfumers and fragrance specialists of International Flavors & Fragrances (IFF). Ingredients were chosen based on their emotional connectivity in order to create the perfect scent to capture a memory within that particular emotional state.

For the visual identity we got inspired by the frequency range of every state. Colours were chosen based on their correlating frequencies and patterns were created using a research technique to map out acoustics.

Dutch studio Morrow’s latest perfume-based project is an olfactory experiment into the meaning of memory.

Josh Baines • It’s Nice That

Result

The final product is a limited edition range of the three sets: Playful, Intimate and Healing. Each set contains a perfume dispenser to capture the moment and a porcelain oil flask and diffuser to relive the moment.

Revivre, capture and relive the moment.

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If you’re in a pickle with your branding, give us a call on +31 10 846 6385 and we can go from there. You can also jot down your Qs by email and get us at hi@morrow.cc or if you need some fresh air, get outside and come join us in our studio! We’re peopley types and we love visits.

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